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ABOUT

A small, hard-working team of fitness & sports coaches. Based in Greenwich, London. We can help you achieve your fitness and performance goals. We offer a variety of fitness and sports coaching services and structured, realistic training plans balanced with your other commitments.  We will provide you with the motivation and guidance you need to achieve beyond what you might think is possible.

Keith Sanders
Fitness & Sports Coach

Keith is the Perform Fitness lead coach. With over 14 years experience in the fitness industry he has worked with hundreds of clients and helped them achieve their fitness goals, from those wanting to shape up and look good, to competitive GB age group triathletes. As well as working with Perform Fitness Keith is also a professional firefighter and married with 3 young children. A multiple Ironman finisher, 2014 Kona qualifer and PB of 9hrs and 8mins. Keith has first hand experience of balancing high level performance with life's many other commitments 



  • British Triathlon Federation Lv2 Coach

  • UK Athletics Leader in Running Fitness Coach

  • Register Of exercise professionals Lv3

  • Premier Diploma Sports Therapy & Sports Massage

  • Premier Diploma Personal Fitness Training

  • First Aid- Immediate Emergency Care

Get in touch to meet us and discuss your fitness and performance goals

LET'S MEET

Keith Sanders, Lead Trainer

Bruno Mahsoudi 
Sports Coach

After a successful career as an officer in the Belgium armed forces parachute regiment Bruno went on to study at the Belgium royal institute for fitness and exercise.  This allowed him to continue working in the force  as a sports coach. Bruno worked with a variety of sports teams taking a particular interest in the pentathlon team. His passion is now triathlon, having competed in his first ‘long course’ triathlon back in the early eighties and despite a full hip replacement he still continues to train and race competitively within his age group.



  • British Triathlon Federation Lv2 Coach

  • British Triathlon Federation Lv3- Undergraduate

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